NCAA & NFL Player Representation
William Allen Agency is a full-service, athlete-first agency certified to represent both NCAA and NFL athletes, empowering them to achieve their highest potential through personalized support, strategic guidance, and unwavering commitment from college to the pros and beyond.
Contract
Negotiation
Marketing & Public Relations
Career Planning & Management
Draft
Preparation
About WAA
Stemming from over a decade of combined experience in sports and entertainment, WAA is built on a legacy of excellence. Co-founders Joseph and Alec bring a unique blend of expertise, from playing college football to working at FOX Corporation on some of the world's largest events like the Super Bowl and FIFA World Cup. Joseph is an NFLPA Certified Contract Advisor, MBA Graduate, and has been involved with over $6M in entertainment contracts negotiations combined with Alec’s talent-spotting skills, equip us to offer exceptional strategic guidance and support.
Premium Services For NCAA & NFL Athletes
Contract Negotiations
Our expertise in contract negotiations ensures that our NCAA and NFL clients receive the best possible terms and conditions, tailored to their unique needs and career aspirations. Being an NFLPA Certified Contract Advisor, Joseph is uniquely positioned to dominate contract negotiations for professional athletes, ensuring every aspect of your agreement maximizes your value. We leverage our extensive industry knowledge and experience to advocate fiercely on your behalf, whether you’re navigating the complexities of an NIL deal or negotiating an NFL contract. Our goal is to maximize your earnings, protect your interests, and provide clarity and confidence throughout the negotiation process. We turn complex contract language into straightforward agreements that reflect your true value at every level of your career.
Marketing & Public Relations
Our Marketing & Public Relations services are designed to elevate the profiles of our NCAA and NFL clients, creating powerful, lasting connections with their audiences. Whether crafting compelling personal brands for college athletes or securing high-value endorsement deals for professional players, we strategically position our clients to maximize their visibility and impact. We strive to build and maintain a positive public image, ensuring each client stands out in a competitive market, from collegiate sports to the professional stage. By leveraging our extensive network and innovative marketing strategies, we help athletes not only reach but exceed their potential in the public eye.
Career Planning & Management
Our Career Planning & Management services are designed to support athletes at every stage of their journey, from college to the pros and beyond. What sets us apart is our ability to stay with our clients through the entirety of their careers, a rarity in the industry. Unlike most firms, which may lack the proper certifications or expertise to guide athletes through every phase, WAA has the certifications, pedigree, and experience to represent athletes from their collegiate days all the way to life after the game. Our holistic approach ensures that we not only navigate your athletic career but also prepare you for life beyond the field. This comprehensive support includes personalized career planning, continuous mentorship, and strategic decision-making to ensure long-term success and fulfillment. Whether you're advancing from the NCAA to the NFL or exploring opportunities after retirement, we empower you to build a sustainable, rewarding career at every stage.
Draft Preparation
Our Draft Preparation services are meticulously designed to ensure athletes make a seamless transition from college to the NFL. We collaborate with the best trainers, coaches, and mentors to prepare our clients for the most pivotal moment in their careers: the NFL Combine. Recognizing that the combine is the ultimate platform for players to showcase their skills and impress scouts, we focus on every detail to help athletes stand out. From physical conditioning and skill enhancement to interview techniques and mental readiness, our comprehensive approach leaves no stone unturned. With WAA by your side, you'll be primed to make a lasting impression and secure your place in the NFL.
Get in touch now to begin your journey with WAA
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FAQS
What services does WAA provide to clients?
WAA provides a comprehensive range of services to both NCAA and NFL athletes, including contract negotiation, marketing and public relations, career planning and management, and draft preparation. We are dedicated to maximizing opportunities and ensuring long-term success for our clients throughout their entire athletic careers, from college to the professional level and beyond.
How does WAA assist athletes in preparing for the NFL Draft?
WAA works with top trainers, coaches, and mentors to prepare athletes for the NFL Combine, the most crucial opportunity to impress scouts. Our draft preparation services include physical conditioning, skill enhancement, interview techniques, and mental readiness to ensure athletes stand out and secure their place in the NFL.
What makes WAA different?
WAA stands out by offering dual certification to represent both NIL and NFL clients, a distinction that most firms don’t have. This means we can support athletes through their entire career—from college to the pros and beyond. Our ethical commitment, personalized approach, and focus on each client's unique journey set us apart. With our extensive experience and network within the sports and entertainment industry, combined with comprehensive support services, we provide unmatched advocacy and opportunities, ensuring our clients succeed at every stage of their career.
Does WAA represent sports outside of football?
While Joseph and Alec's expertise primarily lies in football, WAA also represents NCAA athletes in other sports seeking NIL (Name, Image, Likeness) opportunities. We offer our comprehensive services to help these athletes maximize their marketing and endorsement potential, ensuring they receive the best possible representation and support.
